Fundamentalists
buy
and
sell
shares
based
on
pragmatic
analysis
and
commonsense.
Share
market
greats
like
Warren
Buffet
through
their
company
new
letters
and
media
releases
have
given
considerable
insight
into
the
way
they
approach
the
share
market.
They
made
their
money
by
going
against
the
trend.
When
greed
and
fear
rules
the
market,
fundamentals
of
the
companies
are
ignored.
This
provides
great
opportunity
for
making
money
for
the
fundamentalists.
Because
market
always
return
to
the
basics,
when
reality
strikes.
Below
are
some
of
the
factors
considered
in
fundamental
analysis
of
shares
This
ratio
shows
how
many
times
the
share
price
is
to
the
earnings
per
share.
For
example
if
P.E
Ratio
is
25,
it
means
that
share
price
is
25
times
the
earnings
per
share.
This
is a
good
indication
on
whether
the
share
is
over
valued
or
undervalued.
If
the
P.E
ratio
is
high
it
could
be
because
investors
are
expecting
that
the
company’s
future
prospects
are
good.
Buying
stocks
with
low
P.E
ratio
has
better
chances
of
making
money
especially
when
one
can
get
blue
chip
stocks
.
Companies
have
low
P.E’
s
for
a
variety
of
reasons.
It
could
be
because
the
industry
the
company
is
in ,
is
out
of
favour
at
the
moment.
Or
it
could
be
because
company
decided
not
to
give
dividend
in
the
financial
year.
A
dip
in
projected
earnings
in
the
future
could
be a
most
likely
reason
.
If
the
long
term
prospect
of
the
company
is
good
,
look
for
stocks
with
P.E
ratio
under
15 .
When
I
am
writing
this
article
the
world
is
recovering
from
the
worst
financial
crisis
and
most
of
the
blue
chips
traded
in
Australian
stock
exchange
has
P.E
ratio
below
15 .
This
is a
good
indication
that
these
stocks
will
out
perform
anybodies
expectation
in
the
near
future.
This
does
not
mean
that
companies
with
Higher
P.E
ratio
are
not
investment
materials.
It
may
only
mean
that
these
companies
are
considered
as
secure
bets
by
the
investing
community.
So
other
factors
also
need
to
be
considered
before
buying
a
stock.
Earnings
growth
Some
companies
exhibit
good
record
of
consistent
profit
and
a
potential
for
future
growth
.
Another
indicator
to
consider
is
the
profit
growth
of
the
company
each
year
and
the
relative
positioning
of
the
company
in
its
field.
For
example
Woolworths
with
good
management
has
consistent
profit
growth
over
the
years
and
expanded
their
business
considerably
.
At
the
same
time
Coles
on
the
other
hand,
had
minimal
profit
growth
and
an
outdated
marketing
strategy
before
the
take
over
.
P.A
Ratio
Check
the
net
asset
backing
of
the
companies
you
plan
to
invest.
For
example
if
the
companies
share
price
is
$5
and
net
asset
backing
is
$2
per
share,
P.A
ratio
is
2.5
.
If
the
net
asset
ratio
is
below
1 it
means
that
you
are
buying
into
the
company
at a
discount
price.
Investing
in
penny
stocks
Fortes
cue
Mining
was
once
a
penny
stock,
which
made
many
millionaires
when
the
share
price
picked
up,
but
these
things
happen
only
once
in
five
years
. If
you
are
not
some
one
who
can
get
share
market
information
before
hand,
it
is
best
to
avoid
buying
into
penny
stocks
especially
in
mining
exploration
companies.
These
companies
may
go
bust
at
any
time.
Your
money
will
be
safer
with
Blue
chips.
But
if
you
are
a
large
scale
investor,
a
small
percentage
of
money
could
be
invested
in
these
stocks
,
because
if
you
gambled
right
your
money
could
become
even
1000
times
in
the
flick
of
an
eye
.
There
are
share
market
greats
who
consistently
invest
in
penny
stocks
and
just
forget
about
them
.
For
example
if
you
invest
in
ninety
penny
stocks
for
a
long
time
,
twenty
of
them
may
go
bust
but
the
surviving
ones
may
out
perform
the
market
to
make
you
a
millionaire
Dividend
Yield
Long
term
investors
expect
the
share
price
to
grow
over
the
years
and
get
a
dividend
from
the
companies
they
invest
.
Dividend
yield
is a
good
indication
of
the
returns
you
can
get
from
your
investment.
There
are
companies
that
outperform
the
bank
interest
rates
consistently.
Debt
to
equity
ratio
All
companies
borrow
to
expand.
There
was
a
time
taking
risk
was
considered
as a
no
go
zone
for
companies.
Now
a
days
is
it
risk
management
rather
than
no
risk.
Debt
to
equity
ratio
also
shows
the
long
term
sustainability
of
the
business
.
Highly
geared
companies
struggle
when
interest
rates
go
up
or
when
refinancing
becomes
an
issue.
The
recent
examples
are
ABC
learning
and
Babcock
and
Brown
Debt
to
equity
ratio
=
Total
Liabilities/
Share
holder
equity
The
ideal
ratio
is
any
where
near
50%
Current
Ratio
Current
ratio
=
Current
assets
/
Current
Liabilities
This
ratio
shows
the
companies
ability
to
pay
current
liabilities.
This
ratio
is
considered
good
when
it
is 2
or
more
Probably
you
may
assume
that
I am
going
to
make
a
list
of
shares
those
meet
these
criteria
.
Not
really
.
Make
one
yourself
and
that
will
help
you
negotiate
the
learning
curve
.
I
have
mentioned
earlier
that
I
really
don’t
like
to
recommend
penny
stocks
as
they
are
high
risk
investments.
Once
again
I am
breaking
that
tradition.
Stirling
Products
Limited
(ASX
CODE
:
STI
)
Stirling
Products
Limited
commenced
operations
as
an
animal
healthcare
company
in
early
2004
focused
on
the
development
and
commercialization
of
metabolic
modifiers
and
immune
boosting
agents
for
a
range
of
indications
in
the
international
animal
healthcare
markets.
In
early
2009
Stirling
joint
ventured
the
global
commercialization
rights
to a
range
of
26
fully
developed
botanical
health
products
and
is
now
uniquely
positioned
to
market
a
full
range
of
effective
and
natural
human
health
products,
some
of
which
have
industry
blockbuster
potential
through
having
demonstrated
to
outperform
traditional
pharmaceutical
and
healthcare
products
.
The
recent
news
about
this
company
includes
-
Launch of its Generic Pharmacy range in Australia.
-
Publication of small trial results of its botanical immunomodulator ImmunoXel (Dzherelo)
-
STI establishing a working relationship with Cipla Ltd, a major international pharmaceutical drug manufacturer based in India.
-
Receiving a grant from the US Civilian Research & Development Foundation (CRDF) to conduct a doubleblind, placebo-controlled clinical trial of its botanical immunomodulator ImmunoXel.
-
STI ’s acquisition of a 4,310 square metre near new, fully equipped and licensed, pharmaceutical manufacturing facility in Canada.
This
company
if
well
managed
has
a
potential
to
have
its
own
stake
in
the
pharmaceutical
industry.
If
that
happens,
the
sky
is
the
limit
for
the
share
prices.
Please
visit
our
new
ASX
SHARES
BLOG